Perplexity AI Inc., an AI-powered search startup, is reportedly in early discussions to raise between $500 million and $1 billion in a new funding round that could value the company at $18 billion. This potential valuation represents a significant increase from its previous valuation of $9 billion reported in December 2024.
Founded in 2022, Perplexity AI has rapidly positioned itself as a competitor to established search engines like Google by integrating advanced AI technologies into its platform. The company has attracted investments from notable backers, including Jeff Bezos and Nvidia.
In addition to its funding endeavors, Perplexity AI has recently proposed a bid to acquire TikTok’s U.S. operations, aiming to open-source the platform’s algorithm and rebuild it without monopolistic influence. This move aligns with the company’s strategy to expand its influence in the AI and social media landscapes.
These developments underscore Perplexity AI’s commitment to leveraging AI technology to innovate within the search engine industry and beyond.
