Kia Corporation has revised its electric vehicle (EV) sales target for 2030, lowering it from the previously announced 1.6 million units to 1.26 million units—a reduction of over 20%. This adjustment reflects the company’s response to increasing global uncertainties, including shifting policies in key markets such as the United States.
In addition to the revised EV target, Kia aims to achieve sales of 993,000 hybrid vehicles by 2030. This strategic shift indicates Kia’s commitment to a diversified approach in vehicle electrification, balancing between fully electric and hybrid models to adapt to evolving market conditions and consumer preferences.
The company has also expressed concerns about the increasing uncertainty over U.S. policies affecting the auto industry, which could impact market conditions and regulatory frameworks. These developments underscore the challenges automakers face in navigating the dynamic landscape of the global automotive market.
